To reach 50 million people it took radio 38 years, it took TV 13 years, and it took the internet only 4 years. In less than nine months, Facebook added 100 million users. According to statistics, if Facebook was a country it would be the fourth most populated place in the world.
These mind-blowing statistics show the tremendous impact social media are having on our lives, and more and more companies are cashing in on the potential of social media to massively increase their audiences and revolutionise the way they do business. Social media are being used for marketing, to measure customer satisfaction, for product development, hiring, and many other aspects of business.
We’ve collected the latest new media business books for you to keep you up to speed with social media trends and to help you integrate social media into your business. These books contain everything you need to know for using social media such as blogs, Twitter, Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube to maximise your business potential and of course, your profits!
Click on the books below to take a look at them in more detail…
Social Media Manifesto: The Revolutionary Guide to Build, Manage and Measure Online Networks in BusinessWhat if you had an instruction manual for Social Media? This guide to branding and building your business in the era of the Social Web examines the social media landscape and how to effectively use it in business – one network and one tool at a time. Click here for more…
Get Seen: Online Video Secrets to Building your Business
Offers a toolkit to get you up to speed on what the online video and related media have to offer. This title examines success stories of how companies have used online video. It presents a series of plans and tools that businesses can follow as they expand onto the social web. Click here for more…
Inbound Marketing: Get Found Using Google, Social Media and Blogs
A how-to guide to getting found via Google, the blogosphere, and social media sites. It helps you to: improve your rankings in Google to get more traffic; build and promote a blog for your business; grow and nurture a community in Facebook, LinkedIn, and Twitter; and, measure what matters and do more of what works online.Click here for more
Marketing to the Social Web: How Digital Customer Communities Build Your Business
A guide to social media for the business community. It helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. It describes available tools and platforms, and shows you how to apply them to see immediate results and growth. Click here for more…
Social Media 100: Tactics and Tips to Develop Your Business Online
Offers 100 ways to tap into social media for a more profitable business. This title presents the best practices for growing the value of your social media and social networking marketing efforts. It helps you learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Click here for more…
Social Media at Work: How Networking Tools Propel Organizational Performance
Networking technologies – wikis, blogs, and social networking sites – are changing how we build professional relationships and work collaboratively. This title offers strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Click here for more…
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Explores how the concept of ‘Socialnomics’ changes the way businesses produce and sell, eliminating inefficient marketing and middlemen, and making products easier for consumers to obtain. This book helps you learn how successful businesses connect with consumers like never before via Twitter, Facebook, YouTube, and other social media sites. Click here for more…
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
Shows business leaders how to build and maintain reputation equity in an online environment. This book explains how to build reputation equity through online publicity, organizational moral purpose, and strong business relationships. Click here for more…
Constant Contact Guide to email Marketing: What Every Organization Can Learn From the World’s Leading Email Marketing Company
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. This book presents best practices and relationship-building principles. Click here for more…
Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Contains practical applications for using social media to boost your business. This book explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. Click here for more…
New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Shows you how to leverage the potential that Web-based communication offers your business. This work includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales and raise online visibility. Click here for more…
Social Media Bible: Tactics, Tools, and Strategies for Business Success
Outlines what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. This book helps readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. Click here for more..
Social Network Business Plan: 18 Strategies That Will Create Great Wealth
Presents and explains 18 methods to create revenue for social network websites – none of which are advertising. This title predicts the demise of seemingly successful online communities such as MySpace and Facebook that rely on advertising as non-sustainable modalities. Click here for more…
Twitter Power: How to Dominate Your Market One Tweet at a Time
Shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and handle negative publicity due to angry or disappointed consumers. Click here for more…
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
What does Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can’t generate buzz without something to buzz about. The book teaches the art and science of creating engaging content and teaches readers exactly how to create world wide rave. Click here for more…
