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Dan Brown sells 550,000 in first week and 2 million copies as at 23 September 2009

Posted on 23 September 2009 by Phillipa Mitchell

Dan Brown’s The Lost Symbol (Bantam Press) sold 550,946 copies in its first five days on sale, making the The Da Vinci The Lost Symbol Code follow-up the fastest-selling adult book since records began.

Doubleday announced on 23 September 2009 that since The Lost Symbol went on sale last Tuesday it has sold more 2 million copies of the English language edition worldwide. The total includes hardcover, audio and e-book formats. Doubleday said Symbol sales were the biggest one-week sale in parent company Random House history for a single title. Doubleday said that in addition to setting one-day sales records for RH in the U.S. Canada and the U.K., the novel set first-day sales records at accounts in over 60 territories around the world.

Buoyed by a numerous deep-discounted offers at UK book retailers, and substantial pre-orders, the conspiracy thriller has smashed the previous hardback adult novel sales record already—set by Thomas Harris’ Hannibal (Heinemann), which sold 299,000 copies in its lifetime.

Just shy of £4.6m was spent on The Lost Symbol, with the numerous deep-discounted offers helping to plunge its average selling price through Nielsen BookScan’s Total Consumer Market last week to just £8.27—56.5% off its £18.99 r.r.p.

It is the 53rd week Brown has topped the UK bestseller lists, following the two weeks Angels and Demons spent at the summit of the Official UK Top 50 earlier this year, and the 50 weeks The Da Vinci Code (both Corgi) spent on pole position between 2004 and 2006.

J K Rowling is the only other author to have enjoyed a weekly sale above 500,000 since BookScan records began in 1998, and still holds the all-time fastest-selling sales record. Her final Harry Potter novel, Harry Potter and the Deathly Hallows (Bloomsbury), sold a staggering 2.6 million copies across its adult and children’s editions in its first 24-hours on sale back in July 2007.

In total, £34.9m was spent at UK book retailers last week, according to Nielsen data, up 17.8% week on week and up 12.1% on the same week last year, when Christopher Paolini’s Brisingr (Doubleday) topped the charts with a 41,028 sale.

Thirteen pence in every pound spent at UK book retailers last week went towards a copy of The Lost Symbol—a book that sold 77 copies every 60 seconds, on average, during the five days it was on sale last week.

The book also proved popular at independent bookshops, topping this week’s Independent Retail chart.

Transworld has confirmed that it will have 1.25m copies in print by the end of this week.

Click here to order this book online from Red Pepper Books for R250.00 (incl.) – In stock today! Save R45!

Posted on The Bookseller 22/09/09

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Save R45! Dan Brown’s Hot New Release “The Lost Symbol” in Stock Now!

Posted on 15 September 2009 by Phillipa Mitchell

The Lost SymbolAt last! The suspense is over! Dan Brown’s long awaited new book “The Lost Symbol” is now in stock!

In The Lost Symbol, master symbologist Robert Langdon returns. But what is the lost symbol and will he find it in time?

Dan Brown took 5 years to write The Lost Symbol, a story that takes place in just 12 exhilarating hours.

Dan Brown’s new novel, the eagerly awaited follow-up to his #1 international phenomenon, The Da Vinci Code, which was the bestselling hardcover adult novel of all time with 81 million copies in print worldwide, has been published by Doubleday and is now for sale as of today the 15th of September.

THE LOST SYMBOL will have a first printing of 5 million copies, and once again features Dan Brown’s unforgettable protagonist, Robert Langdon. Brown’s longtime editor, Jason Kaufman, Vice President and Executive Editor at Doubleday said, “Nothing ever is as it first appears in a Dan Brown novel. This book’s narrative takes place in a twelve-hour period, and from the first page, Dan’s readers will feel the thrill of discovery as they follow Robert Langdon through a masterful and unexpected new landscape. THE LOST SYMBOL is full of surprises.”

Recommended Retail Price: R295.00 – Order online today and save R45.00!

 Click here to place your order now…or send us an e-mail at customercare@redpepperbooks.co.za

Happy Reading!

The Red Pepper Team 

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