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Great by Choice by Jim Collins available in South Africa from 1 November 2011

Posted on 12 October 2011 by Phillipa Mitchell

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another ground breaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not?

In Great by Choice - based on nine years of research, buttressed by rigorous analysis and infused with engaging stories – Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

No mere sequel, Great by Choice distinguishes itself from Collins’s prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness – beating their industry indexes by a minimum of ten times over fifteen years – in environments characterised by big forces and rapid shifts that leaders could not predict or control.

The research team then contrasted these “10X companies” to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

This book is classic Collins: contrarian, data-driven and uplifting. Collins said of the new book: “I’m proud that we didn’t rush to do a Good to Great follow-on, but instead undertook fundamental research on a new question. This work, more than any of my prior projects, has changed the way I think and even how I lead my own life. It also has some of the stickiest concepts and most engaging stories, and I’m excited to finally share them.”

About the Authors:

Jim Collins is author or co-author of six books, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall, which have sold more than 10 million copies worldwide. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.

Morten T. Hansen is a management professor at the University of California, Berkeley, (School of Information) and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD from Stanford Graduate School of Business, where he was a Fulbright scholar.

He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organisation studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide.

Click here to order your copy from Red Pepper Books today for only R355.50…

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An Inconvenient Youth: Julius Malema and the ‘new’ ANC publishing on 15 August

Posted on 02 August 2011 by Phillipa Mitchell

 An Inconvenient Youth: Julius Malema and the ‘new’ ANC

 More than a ringleader, a rabble-rouser and a rebel who knows no bounds, Julius Malema is a new kind of cadre in South African political life, a radical product of 100 years of struggle politics. Whether you love him or loathe him, he is undeniably one of the most controversial politicians of our time and yet he remains an enigma to most.

An Inconvenient Youth traces Malema’s life, from his early, poverty-stricken years in Limpopo, to his joining the student structures of the ANC in the early 1990s, and his rapid rise through the party’s ranks to become the president of the ANC Youth League in 2008. Forde analyses the sources of Malema’s wealth, exploring his seamless approach to business through politics. She situates Malema within the ANC’s history and shows in unprecedented detail how he has perfected the practices that characterise a new ‘struggle’ in which individuals extend their personal wealth and political power at the expense of the people. 

This researched account explores how a brave child has grown to become a grave inconvenience, not only to the ANC, but also, due to his style of politics, to South Africa’s fledgling democracy. 

“Major political reforms bring important changes in the lives of ordinary people, sometimes for better but other times for worse. This book maps the rags-to-riches road travelled by Julius Malema, ANC Youth League president. It is a must read for those who wish to understand South Africa’s unfolding dramas.” – Moeletsi Mbeki 

“Insightful, thorough and balanced, An Inconvenient Youth is a crucial contribution towards understanding a man who is arguably South Africa’s most-talked-about politician today.” – Redi Thlabi 

About the author

Fiona Forde is an Irish journalist based in Cape Town. For a number of years she has covered politics and current affairs in South Africa and abroad for print and radio media.

Order An Inconvenient Youth from Red Pepper Books today for R135 – click here


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Shaun Tomson’s “The Surfer’s Code” (The Light Shines Ahead) available for only R121.50

Posted on 19 July 2011 by Phillipa Mitchell

In The Surfer’s Code, world champion surfer Shaun Tomson shares the life lessons he’s gathered from decades of surfing—from his boyhood adventures in South  Africa to the world tour in the late 1970s to the business world today. For  Tomson, surfing is a hobby, a sport, a religion, an obsession, and more—it is a  way of life. Tomson’s life lessons have guided his career to the top of both  professional competition and the world of business.

These lessons are born of  the collective wisdom of the surf community and are a powerful source of  inspiration in the face of extraordinary challenges of everyday life.

I will never turn my back on the ocean

I will paddle around the impact zone

I will take the drop with commitment

I will never fight a rip tide

I will watch out for other surfers

There will always be another wave

I will always ride into shore

I will honor the sport of kings

I will pass along my stroke

I will catch a wave every day

All surfers are connected by one ocean

In a new epilogue, Tomson tells about light as a symbol of hope—through his  very personal experiences of a wipeout, the loss of one precious son, and the  arrival of another son.

Shaun Tomson was 1977 World Champion on the International Professional  Surfing Tour. A native of South Africa, he spent fourteen years on the World  Tour (1976–1989). He has been featured in more than forty surf videos and  starred in the surf movie In God’s Hands. He was listed as one of the  twenty-five most influential surfers of the century (Surfer, 1999) and one of
the sixteen greatest surfers of all time (Surfing, 2004). He is currently  Chairman of the Advisory Board for the Surfrider Foundation and owns his own  apparel company, Solitude, in Santa Barbara, California.

Patrick Moser, PhD, has written articles on surfing that have appeared in  Surfer, Surf Life for Women, and the Surfer’s Journal. He currently teaches at  Drury University in Springfield, Missouri, where he is Chair of the Department of Languages and teaches a course on the history and culture of surfing.

Powerful lessons for surfing, business, and life from world champion surfer  Shaun Tomson.

Click here to place your order online with Red Pepper Books today…

Table of Contents:

Introduction vii

Lesson 1 – I Will Never Turn My Back On The Ocean 1

Lesson 2 – I Will Paddle Around The Impact Zone 15

Lesson 3 – I Will Take The Drop With Commitment 25

Lesson 4 – I Will Never Fight A Rip Tide 37

Lesson 5 – I Will Always Paddle Back Out 51

Lesson 6 – I Will Watch Out For Other Surfers 65

Lesson 7 – There Will Always Be Another Wave 75

Lesson 8 – I Will Always Ride Into Shore 87

Lesson 9 – I Will Pass Along My Stoke 97

Lesson 10 – I Will Catch A Wave Every Day 107

Lesson 11 – All Surfers Are Joined By One Ocean 119

Lesson 12 – I Will Honor The Sport Of Kings 131

Epilogue 143

Afterword – The Light Shines Ahead 147

Acknowledgments 161

Author Biographies 162

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Red Pepper’s CRAZY book sale for SMART people is now on!

Posted on 09 May 2011 by Phillipa Mitchell

 

 

 

 


Red Pepper’s
CRAZY book sale for SMART people is now on!    

We have books on…

  • Business and management
  • Marketing and advertising
  • Finance and economics
  • Motivational and personal development
  • Parenting
  • Biographies and autobiographies
  • Cooking
  • Sport
  • Politcs
  • Law
  • Spirituality and religion
  • Medicine
  •   …and just about everything else you can think of, with some fiction thrown in too!

So, go on, feed your mind! Reading is the best way to rejuvinate your grey matter, and it costs a lot less than you think! 

Click here to start the journey!

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Spaces and Places: Johannesburg – A Guide to Joburg’s Hidden Gems

Posted on 06 February 2011 by Phillipa Mitchell

What is it that makes Johannesburg, also known as Jo’burg or Jozi tick? What spaces and places are at the heart of this metropolis? To uncover the answers Gerald Garner is publishing an unconventional guide to Jo’burg; a very personal impression of his resident city. This facebook group will provide a platform for discussion on Johannesburg’s best attributes, places and spaces.

Author and photographer, Gerald Garner embarks on an adventurous project to reveal Joburg’s many urban nodes and village streets, as well as its green heritage and struggle legacy. Written in a subjective style, Garner travels with you to his favourite Jozi places and provides incredible insight into the richness and diversity of the city’s places, people and spaces. 

Spaces & Places – Johannesburg provides essential insider’s knowledge on how to make the most of your time in this extraordinary city. By devouring author and photographer, Gerald Garner’s 300 pages of writing and pictures, you will be empowered to venture out confidently in order to experience the incredible vibe, people and places of the city. Discover the city’s tranquil havens – ranging from nature areas and parks to mountain biking or running trails along rivers, and cafes on sun-drenched sidewalks. Get off Joburg’s unsightly highways and you will encounter a community living within a leafy, urban forest, enjoying one of the best climates and the bluest skies of any city in the world. 

Garner embarks on an adventurous project to reveal Joburg’s many urban nodes and village streets, as well as its green heritage and struggle legacy. Spaces & Places – Johannesburg is the quintessential guide to the city. Written in a personal and subjective style, Garner travels with you to his favourite Jozi places. In the process you gain incredible insight into the richness and diversity of the places, people and spaces.

Garner admirably succeeds in creating a guide for all to experience a safe and enthralling Johannesburg. 

Questions posed to author and photographer, Gerald Garner

What inspired you to write this book?

I have grown to love Johannesburg over a period of 15 years of living in this remarkable city. My initial impression was of a grey, dreary and featureless city. But as I began to discover its many hidden gems I learned to appreciate its beauty, energy and vibrancy. Today Joburg is one of my favourite cities in the world. Yet, many people I meet harbour a negative impression of Johannesburg. It saddens me tremendously that so many visitors pass through this city without ever experiencing any of its amazing culture, people or places. This is not only true for visitors, but also for Joburg’s millions of residents – so many of them live in their own enclaves where they feel safe and comfortable and never venture out to experience new things, places and people. My book sets out to give them the confidence to go and experience Jozi’s best attributes for themselves. 

Although I have had the idea of a Joburg guidebook in my head for many years, it was really in the last two years that I realised the dire lack of accurate information on what this city has to offer. Up till now a visitor to Joburg really has been at the mercy of hotel concierge desks with very little available in terms of visitors guides. This fact was proven to me when I took several overseas visitors – friends of friends – on tours of Joburg’s heritage sites recently. They were fascinated by the richness of our history and the inspiring stories of our city. Yet without a friend showing them around, they would never have discovered these Joburg gems. My book intends to be just that – a friend that shows you around the city and that gives you insider’s knowledge of what to do and where to go. 

How long did the project take?

It is a tough one to answer. From concept to completion it took probably two years. But the bulk of the writing and photography was done in the five months between June and November 2010. Of course the research and scouting for worthwhile places started earlier. But it was essential for me to produce an up-to-date and current guide and therefore I worked day and night – taking photographs throughout the day and doing most of the writing at night or early in the morning. 

Why did you take all the photos yourself?

For many reasons; most importantly I wanted to reflect Joburg as it really is and I therefore have steered clear of publicity photos where venues are dressed up to look more glamorous than they really are. Also, the book is written in a personal and subjective style. This is my take on Joburg and what I like about the city. I wanted to reflect this in the photos too and to ensure that there is a thread that runs through the book. 

Why the format – size and kind of paper?

This is not a coffee table book. The intention is not for the reader to marvel at some impressive pictures and then to put it down, never to open it again. This is a book that is meant for everyday use. The A5 size makes it easy to carry with you – in a handbag or simply in your hands. It can also fit into your car’s cubbyhole or be read while making use of public transport – be that an aeroplane, train or taxi. 

It is not a precious book. Rather it is meant for everyday reading and use. The paper is rough, thick and matt to allow for continuous handling. But we also chose the type of paper in order to make the book “friendly” and accessible – this is not a book filled with glamorous pictures of intimidating people and places. Rather it is unintimidating, friendly and inviting. 

For me the matt paper with ‘rough’ toned-down grey printing reflects the real character of Joburg. It is a city with rough edges but that hides amazingly beautiful gems. The book has the same arty character that permeates throughout Joburg – especially in its many villages and the inner city. 

The graphic/information design was done by Carina Comrie of Bon Bon. She has done a remarkable job by ensuring that the photographs and text work together. The light grey colour text was chosen in order to complement the photos, rather than competing with them – and the type of paper and printing method were chosen to create a mottled and uniform look so as to avoid the many photos competing for attention. White space is used cleverly to emphasis both photos and text. 

How did you choose the spaces and places that you included in the book? Why are some obvious Joburg landmarks missing from the book?

Spaces & Places – Johannesburg is not an independently researched and objective guide to the best of Joburg. In the preface to the book I clearly state that the writing reflects my personal bias – my subjective opinion regarding what I like about Joburg.

Broadly, the book is structured into three sections. The first part focuses on Joburg’s urban villages. This is one of the most amazing aspects of Johannesburg. It is not a uniform and continuously sprawling city. Instead it comprises a series of villages, each with its own distinct character. The second part focuses on urban spaces – the various noteworthy urban nodes – ranging from the inner city to Rosebank and Sandton. The last part is the most revealing as it uncovers Joburg’s amazing heritage – especially in terms of South Africa’s recent history pertaining to the struggle against apartheid and the subsequent endeavours to forge a new democratic society. Another noteworthy aspect of Jozi’s heritage is its green legacy – a verdant urban forest interspersed with astoundingly picturesque parks.

Working within this structure, I chose to focus on areas that offered a mix of things to do – be it coffee shops, sidewalk eateries, amazing shops or galleries and nature areas or sports facilities. My departure point is that a reader will be looking for a series of different things to do within one day and within a specific area. I therefore exclude some Joburg gems that are really deserving of a mention as they don’t form part of a precinct covered in the book. Some obvious omissions include the Radium Beer Hall and the Troyeville Hotel as the book does not feature the surrounding areas.

Also excluded from the book are the obvious tourist destinations as these can hardly be called “hidden gems” – for example Gold Reef City and Montecasino. I feel that most visitors and locals will hear about these tourist “traps” in any event and therefore choose to focus on the undiscovered side of Joburg instead – places like Arts on Main, 44 Stanley Avenue and the Braamfonteinspruit trail. I feel these places personify the real spirit of Jozi, instead of the fake glamour permeated by the casinos. 

Who is your target market?

I am targeting a dual market. The first focus is on visitors to Joburg. In this grouping I include the many business travellers – either on short stays or extended corporate assignments as well as leisure tourists staying over in the city. But as important a market comprises Joburg residents. The book is written for them, empowering them to explore the city beyond their own comfort zones.

Is it is travel guide or a personal memoir?

It certainly is a guide for Joburg travellers and residents. But my approach in writing this guide is very different from the standard travel guide. I believe that most of the information on how to get Joburg, the grading of hotels and restaurant reviews is available online these days. Therefore Spaces & Places – Johannesburg is not a directory of venues as this information is available through a quick Google search. Instead I have attempted to provide the reader with an insider’s knowledge on Joburg. How to best spend your time in Joburg, but also some background on how the society works as this is what visitors normally want to know most (and struggle most to understand about any place they visit). To make the reading a bit more entertaining and engrossing, I have written it in a very personal style focussing more on my experiences of Joburg than the physical spaces and places alone. 

What are your favourite places, personally in Joburg?

Suburbs: Craighall Park as it feels like a sleepy countryside town and Fordsburg for its vibrancy and community spirit

Park: Delta Park for its spaciousness, wildness and awesome views

Pastime: running next to the Braamfontein Spruit

Village street: 4th Avenue in Parkhurst

Coffee: 4th Avenue Coffee Roasters in Parkhurst

Neighbbourhood restaurants: Cnr Cafe in Craighall Park and Franco’s in Parkview.

Classy lounges for sundowners: Randlords in Braamfontein, ZAR in Sandton and the Polo Lounge at the Westcliff

Museum: Liliesleaf in Rivonia and Hector Pieterson Museum in Soweto

Buildings: the Constitutional Court on Constitution Hill between Braamfontein and Hillbrow, the Old Concourse and Blue Room at Park Station and Soccer City (FNB Stadium) near Soweto.

Hotel: 12 Decades at Main Street Life

Guesthouse: Windmill Guesthouse in Parkhurst

Inner city destination for drinks, coffee or a good meal: Darkie Cafe

City spaces: the outdoor courtyards at 44 Stanley Avenue and at Arts on Main 

What makes this book special?

It is special in that it is not a standard type of travel guide that merely lists spaces and places. Neither is it filled with too many overbearing facts and history lessons. Rather it gives you insight into a person’s views of a city and its society. Reading Spaces & Places – Johannesburg is like reading your best friend’s travel journal. It makes you want to get off the couch to venture out there to discover and experience the city for yourself. 

Author biography

Gerald Garner lives in a Craighall Park “countryside” home overlooking the Braamfontein Spruit. From there he has the pleasure of walking, running and mountain biking through Johannesburg’s green spaces. He enjoys this as much as venturing out to explore the urban spaces and village streets of the city – right from the skyscraper inner-city to the verdant green northern suburbs and vibrant Soweto. He finds the magnetism of Joburg irresistible. 

As a professional landscape architect, and experienced writer and publisher in the field of the urban environment, specifically through the medium of business-to-business magazines, Spaces & Places – Johannesburg is his first book, published under his new venture, Double G Media. 

Spaces & Places – Johannesburg is a personal compendium of his writing and photography that takes the form of a detailed guide to every must-see place and every must-know aspect of this bustling metropolis.

Order your copy of Spaces and Places from Red Pepper Books and save R20 off the retail price of R295.00. Click here for more information…

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Why Africa is Poor: and what Africans can do about it, by Greg Mills

Posted on 27 September 2010 by Phillipa Mitchell

Why Africa is Poor: and what Africans can do about it, by Greg Mills

Good development examples now abound in East Asia and farther afield in others parts of Asia, and in Central America. But why then has Africa failed to realise its potential in half a century of independence? Economic growth does not demand a secret formula.

This book shows that African poverty is not because the world has denied the continent the market and financial means to compete: far from it. It has not been because of aid per se. Nor is African poverty solely a consequence of poor infrastructure or trade access, or because the necessary development and technical expertise is unavailable internationally. Why then has the continent lagged behind other developing areas when its people work hard and the continent is blessed with abundant natural resources?

In Why Africa is poor, Greg Mills takes the controversially standpoint that the main reason why Africa’s people are poor is because their leaders have made this choice

About the author, Greg Mills:

Greg holds a BA Honours from the University of Cape Town, and an MA and a PhD from the University of Lancaster. From 1996-2005 he served as the National Director of the South African Institute of International Affairs. He has lectured at universities and institutions in Africa and abroad, from the Pentagon to the Peruvian and Chilean Naval Staff Colleges, is on the visiting staff of the NATO Higher Defence College in Rome, and is a Fellow of the London-based Royal Society of Arts. He has published numerous articles and book, and is also widely published in journals, newspapers and magazines including the International Herald Tribune, New York Times, Time, Sydney Morning Herald, Financial Times, Singapore Strait Times, De Welt, Washington Quarterly, Foreign Policy, Current History, Survival, and Politiken.
This book is available from Red Pepper Books for R234. Click here to order our copy today.

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It’s time to brand yourself with “Personovation: Re-Inventing Your Personal Brand” by Tim Webster

Posted on 20 September 2010 by Phillipa Mitchell

“Your brand desires to promote you while you are asleep.” – Timothy Maurice Webster
What are you known for? What do you want to be known for? In this motivational work, esteemed brand philosopher Timothy Maurice Webster, author of another personal branding development book, “Thinking about YOU”, inspires individuals to re-brand themselves to align personal self-perception and esteem with how they are viewed by society.
Personovation is a journey of personal innovation that involves interrogating and re-inventing your personal brand to live a healthier, happier and more fulfilled life. How can you re-introduce yourself to those around you – letting them know who you think you really are, so that people recognize your true value?

Personovation takes readers on a seven step journey to realising their goals; finding your purpose in life; deciding what price you are willing to pay to achieve your purpose; fostering strong values to create a powerful brand; managing the perception of your brand by understanding and leveraging labels inevitably attached to you; positioning yourself using platforms such as media and social networking to ensure your brand occupies the mind-space of people around you; paying yourself by investing in your brand to ensure that you have brand equity to leverage success; and finally, personovation: taking the leap out of your comfort zone to re-define yourself and your personal brand.

Order your copy from Red Pepper Books today for only R135. Click here to order now…

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The Ultimate South African Business Companion: Forms, Templates & Checklists for Everyday use (Updated 2010 Edition)

Posted on 29 August 2010 by Phillipa Mitchell

 
Running a business is really very easy – if you have the right tools – The Ultimate South African Business Companion and its accompanying CD provide all the tools business owners need to run and grow their businesses efficiently.
 
The CD has all the business forms and templates a business needs (in MS Word, Excel or PDF format) and the book provides the contextual information and explains why and how each section should be completed, and guides business owners and managers in the most effective way to use the documents in their own business. The forms cover a whole range of topics including business plans, shareholder agreements, statutory registrations, trademark and patent protection, site leases, market research, corporate identity, advertising, public relations, financial accounting, management tools, business operations, human resources (employment, management, administration and termination), corporate governance and tender processes. They are easy to download and implement: just download them onto your computer, insert your logo and company details, and customise the content for use in your own business.
 
The author, Lesley-Caren Johnson, helps companies streamline their management procedures and business administration by compiling guidelines and simplifying systems. She also trains business owners in management and finance. Her experience spans a wide variety of industries, including eh hospitality, retail, beauty, signage, motor, farming, educational, consulting and food industries. She has worked for, and with, some of South Africa’s best-known companies including MTN (South Africa, Uganda and Rwanda), Woolworths, Hyperama, TOTAL South Africa, GSM Direct/ Vodacom, City Lodge Group of Hotels, Holiday Inn Hotel Corporation, Deloitte & Touche Franchise Consulting, Pleasure Good, and Speedy Exhausts.
 
Reviews:
 
The Ultimate South African Business Companion injects intellectual capital into a small business, enabling it to leapfrog certain growth stages in business”
Christine van der Wath, Deputy Director, Local Economic Development, City of Tshwane
 
“I cannot overstate the value I derived from this book and its accompanying CD. I have used this practical business tool effectively in a number of business ventures and have saved myself vast amounts of time and frustration by doing so. Above all, I enjoy the practical advice and tips often overlooked by even the most seasoned business veterans.”
Shaun Boulle, Director Inland Operations, Floors Direct
  

The Ultimate South African Business Companion is available from Red Pepper Books for only R256.50 (Recommended Retail Price: R285). Click here to place your order today!

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The Power by Rhonda Byrne – Part II of “The Secret”

Posted on 19 August 2010 by Phillipa Mitchell

Continuing the ground breaking work of the phenomenal worldwide bestseller The Secret, Rhonda Byrne reveals the greatest force in the Universe. 

You are meant to have an amazing life! This is the handbook to the greatest power in the Universe

 The Power, by Rhonda Byrne, author of The Secret
 
You are meant to have an amazing life! This is the handbook to the greatest power in the Universe – The Power to have anything you want.
Every discovery, invention, and human creation comes from The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power.
The life of your dreams has always been closer to you than you realised, because The Power – to have everything good in your life – is inside you. To create anything, to change anything, all it takes is just one thing…THE POWER.
 
About the author:
Rhonda was born in Australia and began her career as a radio producer before moving into television production. Many of her shows won industry awards and were screened in major countries outside Australia. Rhonda’s experience, background and skill in film and television production were instrumental in the creation of The Secret film. In May of 2007, she was recognized as one of the world’s most influential people in TIME magazine’s ‘The TIME 100: The People Who Shape Our World”‘, and shortly afterwards appeared in Forbes’ The Celebrity 100 List’. Rhonda currently lives just outside Los Angeles.
 
 Click here to order your copy of The Power from Red Pepper Books today…
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Announcing the release of “Achieving the Impossible” by Lewis Gordon Pugh

Posted on 22 July 2010 by Phillipa Mitchell

Achieving the Impossible is an inspiring and thrilling memoir of adventure and achievement from an internationally recognised endurance swimmer and ambassador for environmental awareness.

In July 2007, Lewis Gordon Pugh became the first person to swim at the North Pole, in temperatures that would kill a normal person, primarily to raise awareness of climate change. Nicknamed ‘the human polar bear’ for his ability to raise his body’s core temperature at will, he has pioneered swims in the world’s most hostile waters, redefining what it is possible to achieve in terms of endurance.

A maritime lawyer and former member of the SAS, Lewis tells his fantastic story here for the first time. Chapters cover his childhood, growing up with his ‘hero’ Surgeon Rear Admiral father, his early life in South Africa, his training in the army’s elite corps, his inspiration and, of course, plenty of action/adventure stories, chronicling his many nail-biting endurance swims. He also shares his secrets on how to achieve the seemingly impossible.

With practical lessons taken from his own life, Lewis explains how recognising one’s passions and taking calculated risks is essential for anyone looking to fulfill their goals. The book will also cover his next and most dangerous expedition yet in May 2010. His story is inspiring, entertaining and thrilling in equal measure, and its 38-year-old author is a much needed role model for our times.

Red Pepper Price: R 195.00
Delivery time: 3-4 days
ISBN-13: 9781868423408 (ISBN-10: 1868423409)
Format: Paperback
No of Pages: 304pp
Publisher: Jonathan Ball Publishers SA
Publication Date: 01 Jun 2010
Country of publication: South Africa

Click here to order your copy online and save 10% off this price…

About the author

“I always wanted to be a pioneer swimmer – to swim in places where nobody had swum before. Much of my inspiration came from explorers like Roald Amundsen, Robert Scott, and Edmund Hillary. Twenty-three years on, I have now pioneered more swims around famous landmarks than any other swimmer, and I am the only person to have completed a long distance swim in every ocean of the world.

But I’m probably best known for becoming the first person to undertake a long distance swim across the Geographic North Pole in 2007.”

Click here to read more at Lewis Gordon Pugh’s website.

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