A follow-up to Allon’s bestselling debut, Lose the Business Plan, his new book is structured as the story of Rachel, an entrepreneur who is on the verge of giving up. The book follows Rachel as she applies the lessons that she learns from a series of conversations with Allon about how to decide whether to give up on her dream of running her own small business.
The subject of the book hits a nerve that runs through every entrepreneur who has struggled with this situation. It carries a message that everyone who has grappled with running their own business can relate to, and strives to help entrepreneurs answer hard questions like:
- How do I know if I should close my business and rather find a job working for someone else?
- Does my business really offer clients a valuable product or service?
- How do I choose between following my head or my heart?
What To Do When You Want To Give Up speaks to all entrepreneurs – those who have failed, are failing, or are afraid of failing – and offers sound advice and inspiration to overcome the darkest moments of the entrepreneurial journey.
Allon Raiz has faced the same challenges himself and has coached countless business people through their own entrepreneurial journeys. A must-read for entrepreneurs and business people who are facing failure and want to give up.
Allon’s book is available to order online from Red Pepper Books for R128. Click here to place your order.