“Your brand desires to promote you while you are asleep.” – Timothy Maurice Webster
What are you known for? What do you want to be known for? In this motivational work, esteemed brand philosopher Timothy Maurice Webster, author of another personal branding development book, “Thinking about YOU”, inspires individuals to re-brand themselves to align personal self-perception and esteem with how they are viewed by society.
Personovation is a journey of personal innovation that involves interrogating and re-inventing your personal brand to live a healthier, happier and more fulfilled life. How can you re-introduce yourself to those around you – letting them know who you think you really are, so that people recognize your true value?
Personovation takes readers on a seven step journey to realising their goals; finding your purpose in life; deciding what price you are willing to pay to achieve your purpose; fostering strong values to create a powerful brand; managing the perception of your brand by understanding and leveraging labels inevitably attached to you; positioning yourself using platforms such as media and social networking to ensure your brand occupies the mind-space of people around you; paying yourself by investing in your brand to ensure that you have brand equity to leverage success; and finally, personovation: taking the leap out of your comfort zone to re-define yourself and your personal brand.
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