Archive | September, 2010

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Books must be allowed to find their readers, says Google

Posted on 29 September 2010 by Phillipa Mitchell

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Published 29/09/2010 on The Bookseller-

Readers rather than publishers should decide the books they want to read, a Google executive told a debate on digital’s effect on publishing. Santiago de la Mora, the internet company’s director for print content partnerships, was one of the speakers at The Literary Consultancy’s Big Publishing Debate held last night.

Other speakers included Faber c.e.o. and publisher Stephen Page, Canongate digital editor Dan Franklin and technology writer Bill Thompson. Amazon.co.uk head of books Gordon Willougby pulled out of the debate at the last moment. De La Mora defended Google’s Book Search, which will allow consumers to find, preview and buy titles through Google. The service is currently waiting final approval by the US Supreme Court after several years of legal wrangling.

De La Mora argued the role of Book Search was to try and find readers for every book, whether it was in or out of print. He said: “Around 75% of books are out of print. It’s means zero revenue for the author. The tragedy is that if you want to be published, read and earn a living from books being out of print is a shame. We believe the internet can actively be helpful and give longer shelf lives to books.”…Read more at The Bookseller.com

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Why Africa is Poor: and what Africans can do about it, by Greg Mills

Posted on 27 September 2010 by Phillipa Mitchell

Why Africa is Poor: and what Africans can do about it, by Greg Mills

Good development examples now abound in East Asia and farther afield in others parts of Asia, and in Central America. But why then has Africa failed to realise its potential in half a century of independence? Economic growth does not demand a secret formula.

This book shows that African poverty is not because the world has denied the continent the market and financial means to compete: far from it. It has not been because of aid per se. Nor is African poverty solely a consequence of poor infrastructure or trade access, or because the necessary development and technical expertise is unavailable internationally. Why then has the continent lagged behind other developing areas when its people work hard and the continent is blessed with abundant natural resources?

In Why Africa is poor, Greg Mills takes the controversially standpoint that the main reason why Africa’s people are poor is because their leaders have made this choice

About the author, Greg Mills:

Greg holds a BA Honours from the University of Cape Town, and an MA and a PhD from the University of Lancaster. From 1996-2005 he served as the National Director of the South African Institute of International Affairs. He has lectured at universities and institutions in Africa and abroad, from the Pentagon to the Peruvian and Chilean Naval Staff Colleges, is on the visiting staff of the NATO Higher Defence College in Rome, and is a Fellow of the London-based Royal Society of Arts. He has published numerous articles and book, and is also widely published in journals, newspapers and magazines including the International Herald Tribune, New York Times, Time, Sydney Morning Herald, Financial Times, Singapore Strait Times, De Welt, Washington Quarterly, Foreign Policy, Current History, Survival, and Politiken.
This book is available from Red Pepper Books for R234. Click here to order our copy today.

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Buy your school books online from Red Pepper Books for 2011

Posted on 27 September 2010 by Phillipa Mitchell

Buy your school textbooks online and give your child a head start in 2011!

Red Pepper Books, South Africa’s friendliest online bookshop, is offering school books at up to 15% off.

Most schools in South Africa give school children their prescribed textbook list for the year ahead at the end of the academic year, but many parents struggle to source these books. Parents are often hamstrung having to phone or visit one bookshop and then another without always finding exactly what they were looking for.

There are some schools who contract textbook supply out to a specific bookshop, in which case, provided the bookshop has ordered in enough stock, the entire supply chain is relatively seamless.

There are also cases where the parents themselves source the textbooks from bookshops and then package the books up for students.

Red Pepper Books has begun a partnership with schools in 2010 where, if provided with each grade’s textbook lists, will upload these lists to the Red Pepper Books web site. All the parent has to do is simply click on the school books section of the web site, click on their child’s school, followed by the grade, and is then able to purchase the required textbooks within a few clicks of a mouse.

Even better, Red Pepper Books is offering free delivery on all orders over R375. No more unnecessary telephone calls and no more driving around. Everything can be ordered online at any time of the day.

Click here for more information!

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It’s time to brand yourself with “Personovation: Re-Inventing Your Personal Brand” by Tim Webster

Posted on 20 September 2010 by Phillipa Mitchell

“Your brand desires to promote you while you are asleep.” – Timothy Maurice Webster
What are you known for? What do you want to be known for? In this motivational work, esteemed brand philosopher Timothy Maurice Webster, author of another personal branding development book, “Thinking about YOU”, inspires individuals to re-brand themselves to align personal self-perception and esteem with how they are viewed by society.
Personovation is a journey of personal innovation that involves interrogating and re-inventing your personal brand to live a healthier, happier and more fulfilled life. How can you re-introduce yourself to those around you – letting them know who you think you really are, so that people recognize your true value?

Personovation takes readers on a seven step journey to realising their goals; finding your purpose in life; deciding what price you are willing to pay to achieve your purpose; fostering strong values to create a powerful brand; managing the perception of your brand by understanding and leveraging labels inevitably attached to you; positioning yourself using platforms such as media and social networking to ensure your brand occupies the mind-space of people around you; paying yourself by investing in your brand to ensure that you have brand equity to leverage success; and finally, personovation: taking the leap out of your comfort zone to re-define yourself and your personal brand.

Order your copy from Red Pepper Books today for only R135. Click here to order now…

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